HOW TO SELL YOUR HOME THAT DIDN'T SELL

HOW TO SELL YOUR HOME THAT DIDN'T SELL

If your home has just expired off the market and didn't sell, do not be discouraged. The reason it didn't sell may have nothing to do with your house or the market. In reality, your home may have been one of the more desirable properties in the area for sale. If your home has expired and you still want results, before you put your home back on the market, take a step back and look at your situation.

Q. Where should I begin?

A. Start by making a commitment to do what it takes to market your house to get it sold. With the right system, the home sale you want is still well within reach.

Q. Why didn't my home sell?

A. Review your previous selling plan and you'll discover that an expired listing usually reflects a problem in one or more of these four major areas:

1. Teamwork,

2. Pricing,

3. Condition of Your Home, and

4. Marketing.

FOUR IMPORTANT THINGS THAT WILL GET YOUR HOUSE SOLD

1. Teamwork.
Your house is a major financial investment, and your relationship with your Realtor should be a full partnership where your needs are heard, and you receive detailed feedback on the progress of your sale. Your agent has a responsibility to source this feedback from the agents who have shown your home, and to get this info back to you so together you can make the right decisions about what to do next. How well did this occur the last time you had your home on the market?

2. Pricing - Did price work for or against you? The "right" price depends on market conditions, competition of other homes and the condition of your home. Pricing it too high is just as as dangerous or more so as pricing it too low. If your home doesn't compare favorably with others in the price range you've set, you won't be taken seriously by prospects or by other agents. The other agents will not likely bring any prospective buyers in if they preceive it to be overpriced!

You'll see the facts when you see the statistics! To help you to get a realistic selling price for your home, ask your agent to provide you with an up-to-date competitive market analysis to give you:

* a review of comparable nearby homes recently sold or currently for sale,

* an idea of how long the other homes have been listed, in order to calculate an average time in which a home can sell in today's market,

* a full review of homes whose listings have expired, to understand what issues were at play.

[Note: There will be no mention of how much you paid for your home or the improvements that you've made. Like any other investment, the market value is determined by what a willing buyer will pay and a willing seller will accept.]

3. The Condition of Your House - Is it Show Case Quality! Is your home someone else's idea of a dream home? When buyers enter are they impressed? Do they think, "I love this house!" Remember, the decision to buy a home is based on emotion, not logic. A house in move-in condition is what invites a sale. You need to consider:

* fix all the little squeaks and cracks

* keep it clean for all showings

* make it uncluttered

* brighten it up

* what does your home shows like from the street (concentrating on outside curb appeal) After all if they don't come in they won't know how great it is!

Plus - You need to consider taking care of major items, such having your home (or rooms)painted. Offering an allowance to your prospective buyers, so they can have painting completed is not the same as having done it for them. [Stay with warm neutrals and white trim.] Now, as they're trying to imagine what that new paint job will look like, they may also be discounting the price even further because of the less-than-perfect look of those walls. Remember that a house that presents well, sells for the best price because it will outshine the competition.

4. Market Your Home To Sell! One of the first steps in your marketing plan will involve finding an agent who will best represent you. When interviewing agents,test and compare their knowledge and ask each one to demonstrate how they will market your home to buyers.

To be competitive in today's marketplace, you need to seek agents who use new and innovative, non-traditional marketing approaches are the ones who are getting more homes sold fast and for top dollar.

EVERY SELLER CAN BOOST A PROPERTY'S EXPOSURE!

1. Make your house easy to show.

* Consider installing a lock box.

* Allow showing times that are convenient to buyers.

2. Use a "For Sale" sign

3. Create a Good First Impression by:

* depersonalizing furnishings and decor so prospects can visualize themselves in your home;

* emphasizing curb appeal (especially in winter);

* keeping large pets at a distance.

REMEMBER - The next prospects who visit your home may be your buyers - be ready for them!

GET THE BEST RESULTS

To get the best results when selling your home, you need to team up with your agent to develop a powerful marketing plan that exposes your property to the widest possible pool of prospective buyers.

Not all agents are the same. The relationship between you and your agent can make the difference between selling your home fast, or not selling it all.

THE BUYERS ARE OUT THERE, AND THEY WILL COME!

Before you put your home back on the market, remember:

1. Effective communication is vital between you and your agent.

2. Price your home according to market conditions, competition and the condition of your house.

3. Be sure your house is in showcase, buyer ready-condition.

4. Have an innovative marketing plan firmly set in place.

If you would like to meet with us to talk about marketing your home for the first time or after an exprired listing, please email us or call us today. We would love to meet with you. We are available 7 days a week. On Sundays between Services only from 1pm to 4:30pm.

David and Felicia Jones

256-200-1439

JonesTeamSold@aol.com